TV Commercials … Do I Buy It?

To what extent am I hypnotized by the messages of mass media?  Or do I see beyond the compulsion to add more stuff to my life?  Usually I don’t even notice commercials, but without my alertness am I simply allowing their underlying tone of “more, better and different” to seep into my being?

The commercials I do notice are ones that depict the tenderness of  human relationships, moment of kindness, soft eye contact.  But then there are the others.  Perhaps I should pay attention.

1.  Say it with diamonds

There’s nothing wrong with a lovely ring or a dinner out at a fancy restaurant but even better is saying it with your mouth.  And within the speaking, let’s include the words that are so often withheld … “I love you.”

2.  There’s no better time to get …

Apparently it has to happen now, or at least it should to foster maximum happiness.  Maybe I’ll be missing out, squandering some once-in-a-lifetime opportunity, if I hesitate.  Can I be just as happy without making that big purchase tomorrow morning?  Yes.

3.  Beat the blues  [Buy what we sell]

The thought is that happiness is basically an outside job.  If I accumulate more precious things, depression has no chance.  Whether it’s gourmet food, designer jeans or a car that goes from 0 to 60 in the flash of an eye, I’ve got this.  Or does it have me?

4.  Get the exceptional handling of intelligent all-wheel drive

And who doesn’t want to be exceptional and intelligent?   Maybe the glory of my car will somehow rub off on me.  No, I don’t think it works that way.

5.  Twenty winners every Thursday

Well, I better get in on that or I might just end up being a loser.  Could it be, though, that the zero sum game of win-lose doesn’t point to happiness, that helping someone else brings me more than I give?

6.  Broadway’s best musical

I would certainly like to be associated with the best.  Actually, I’d like to be considered the best in some area of life.  Then I could feel good about myself.  I don’t know … that doesn’t seem to leave much space for contentment.  Perhaps I can be happy without being an exceptional athlete, singer or teacher.  Just a human being who cares.

Oh … and another thing – who is saying this musical is the best?

7.  This is as good as it gets

Unspoken and insidious > There’s a ceiling to your life.  And this is pretty much it.  It may not simply be downhill from here but nor will you be breaking through the stratosphere to touch the stars.  Says who?!  The future beckons, and I don’t know what beauty will reveal itself for me, for my loved ones, and for humanity.

8.  Insane deal!

Naturally, I don’t want to be considered insane for missing this golden opportunity.  I want to be respected.  I want to be normal.  I better buy this thing.  I think not.  Another type of insanity comes to mind.

9.  When I’m holding your wheel
All I hear is your gear
When I’m cruisin’ in overdrive
Don’t have to listen to no run of the mill talk jive
I’m in love with my car

(Queen)

Oh please.  Give me the sweetness of the soul and the softness of the skin before the shine of the metal.

***

No hypnotism
Eye-to-eye
Real

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