I watched a lot of tennis on TV today and so I watched a lot of commercials. I bet I’ve seen a few of them twenty times. What do you figure is the impact on kids of seeing this one over and over again?
Imagine a ticket counter at the airport. Person after person asks the female employee “Is there any chance of an upgrade?” One handsome man asks her “Have you thought about being a model?” The thing is, that according to Hollywood standards, this woman isn’t particularly attractive. I can see an young onlooking mind ask himself or herself “How could she ever be a model?” How easily sexual stereotypes and the relative valuing of people can be passed down to the new generation.
Here’s the next one:
A chef is working with his two assistants to create a delicious meal, while a technician is installing cable TV in the room. The boss puts his spoon into the pot and samples the contents. Then his wrath is turned onto his female sous chef: “You need to taste it first and then season it! Yuh! I wouldn’t serve that to my dogs.” It’s hugely demeaning. Again, the woman is not what the culture says is beautiful … and seconds later she is gone. Okay, kids, what did you get from this one? That it’s okay to insult your employees? That public shaming is just fine? So very sad.
A young woman’s car breaks down on the freeway at night and she pulls onto the shoulder. She’s scared. And she’s alone, except that her dad is on the phone. “It’s okay, Amy. Did you put your flashers on? > Yeah > Don’t get out of the car. Hey, don’t worry … help is on the way > Thanks, dad.” Due to the phone company, emergency road service will be there soon. Dad gives his daughter love, calm and safety. Are you listening, kids? This is what human beings need.
I suppose you might say that at least there was one humane commercial. Well, that’s not good enough. No more nasty chefs and syrupy passengers, please. Just give me kind human beings.